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P01 - Elite Practice Growth: Direct to Consumer Strategies vs. Referral-Based Patient Acquisition

Thursday, December 4, 2025
1:00 PM - 4:30 PM CT
Location: Chicago Ballroom 10, Sheraton Grand Chicago Riverwalk
CE: 3.5 CDE/CME
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Part 1 of this presentation explores the principles and strategies of referral-based marketing tailored specifically for oral and maxillofacial surgery practices. Attendees will learn how to build and maintain strong relationships with referring dentists, develop a consistent outreach system and create value that encourages ongoing referrals. Topics will include branding your referral experience, using patient outcomes as marketing tools, organizing impactful study clubs and CE events, and implementing systems to track and grow your referral base. Real-world examples, tools and communication strategies will be shared to help attendees create a sustainable, relationship-driven marketing approach that supports long-term practice growth.

Part 2 of this workshop explores the fundamentals and strategies of direct-to-consumer (DTC) marketing tailored specifically for OMS practices. Attendees will learn how to leverage traditional and digital media to grow their OMS practice without compromising their referral base. Topics will include branding, marketing and unique differentiation to ensure you stand out from your competitors. Real-world examples from Dr. Baker’s 7-location full-arch practice in Los Angeles will be shared.

There will be a refreshment break from 2:30 - 3 p.m.

Learning Objectives:

At the conclusion of this presentation, participants should be able to:
  1. Identify key components of a successful referral marketing strategy: Understand the foundational elements that drive consistent referrals, including communication techniques, relationship management and value-added services for referring offices.
  2. Develop and implement systems to strengthen referral relationships: Learn how to create structured outreach programs such as study clubs, lunch-and-learns and personalized follow-ups that foster trust and loyalty with referring dentists.
  3. Create a consistent brand message across all referral touchpoints.
  4. Learn how to present a unified and professional image – from referral forms to post-op reports – that enhances credibility and strengthens your practice’s reputation among referrers.
  5. Discuss how to hedge against shifting referral patterns by having a DTC strategy.
  6. Develop a starting point and future goal for your DTC strategy.
  7. Discuss different marketing mediums and what can be successful for your practice.
  8. Differentiate between branding, marketing and advertising.
  9. Return on investment and how to make shifts to maximize your return.